Published on: 7/6/2014IST
Jeep�s Clever Ad Campaign Works Just As Well Upside Down
Leo Burnett, a prestigious international ad agency, created a brilliant 3-image optical illusion ad campaign for Jeep in France with the motto �See whatever you want to see� that merited a gold award for press at Cannes Lions.
At first, the 3 images in this ad campaign might look like nothing special � just dark animal images on a burlap background. You have to flip them over, however, to truly appreciate the agency�s artwork. Each image can be viewed as a different animal depending on which direction you view it from, and these two coexist without interfering with each other.
The agency explains that the ad �invites the reader to return to the announcement to discover an animal at the other end of the world. A nice invitation to travel.�
7/6/2014 | | Permalink